On Text Analytics vs Machine Translation

I've made an interesting observation recently while talking to people about Thinkudo Enlighten. It regards the misunderstanding between Text Analytics and Machine (automated) Translation. More than once people've asked "How did you do the Chinese translation?" So in this post, I'd like clarify the difference between them. Whether or not Machine Translation should be a substudy of Text Analytics, I will leave it to the readers within academia to discuss.