Paco Rabanne's latest fragrance has NFC, for some reason

What does the future smell like? That depends on who you ask. PUIG's perfumiers, who produce scents for Paco Rabanne, believe that the future smells sexy, confident and energetic. That's how they're choosing to market Phantom, the fashion house's latest fragrance-cum-piece of retro-futurist art. Phantom comes in a robot-shaped bottle that, when you tap your phone on the NFC tag embedded into its head, welcomes you into its own digital world.