Sentiment Analysis Just Got Smarter

Sentiment analysis, sometimes called opinion mining, is one of the easiest and quickest ways to find out what consumers are thinking about a brand, product or event. It's a natural language processing technique often used in social listening scenarios, that aims to systematically identify opinions in a document and give it a score of positive, negative or neutral. There are few things as mind-numbingly tedious as manually tagging documents with the right sentiment because the technology doesn't get it. Sentiment analysis (ironically) has a bad reputation in the social listening industry, because truth be told, it needs a lot of manual work to deliver great results. Our data science guys (the brains behind our award winning image recognition technology) have been working on fixing this behind the scenes, and I'm excited to finally share their fantastic results.