Google is bringing new AI-powered ad formats to search

Finally, the Google I/O announcement you've been waiting for. With Google transforming search into an AI-driven experience, it was only a matter of time before AI ads entered the fray. As part of its Google I/O week announcements, the company previewed how Gemini-powered, conversational ads will start appearing in search results. Fortunately, all of the new AI-generated ad formats will be labeled as sponsored. Google is testing two new ad types in AI Mode, both powered by an independent AI explainer.