Data Fusion, Data Privacy: What We Can Learn From Walmart's Flexible Data Architecture

We are living in a world that is increasingly dependent on and driven by data. Incorporating data in your decision-making is the way companies now know that they're fully informed. Data driven technologies can revolutionize a company's operations at every level, including customer outreach. Having a full view of a customer is paramount for marketing, customer service, and many other realms. In every application domain, there is a need for data fusion: the ability to collect and integrate data from many different sources into a useful whole.