New app uses facial recognition software to identify art

The consumption of music was revolutionised with the launch of Shazam. And now an art gallery equivalent has been created which plans to replicate its industry-changing success with a similar model. Technology entrepreneurs in London have devised a smartphone app called Smartify which uses image recognition software to scan, identify and save digital copies of artist creations onto a user's device. In addition to offering a detailed description of paintings, drawings and sketches, it will work across any gallery with digitised content. In direct competition with venues offering audio tours, it will also provide video commentary.