Macy's tests artificial intelligence tool to improve service

Macy's has revealed it has developed an AI app with IBM's Watson to guide shoppers around its stores. It allows customers to get answers customized to the store they're in like where a particular brand is located or what's in stock - that they would normally ask a sales associate face-to-face. The tool, which the nation's largest department store chain calls a'mobile companion,' can be accessed for now through a browser and will accept questions in 10 U.S. locations about products, services and facilities. Macy's has revealed it has developed an AI app with IBM's Watson to guide shoppers around its stores. It allows customers to get answers customized to the store they're in .