Digital experience management: The next phase of WCM

Let's highlight the transition from WCM platforms to digital experience management with a hypothetical example that Acquia used in a series of presentations at its October Engage user conference in Boston. In the desktop days, a cook planning a dinner party would have to gather recipes, create a grocery list and write it all down on paper. In a digital experience management implementation, actionable data -- perhaps even fished from a data lake using artificial intelligence -- would find recipes based on a voice request, generate a shopping list from the recipes and store it on a mobile app. Automatically, the list arranges itself, so each ingredient appears in order of placement in the store, because it's hashed against the store's floor plan. Finding even the most specialized products is simple -- intelligence baked into the app combines with in-store Wi-Fi beacons to pinpoint the right shelves.