Bumble Tried to Change Dating, but the Dating Market Forced It to Change Instead

The app now allows men to make the first move, suggesting its women-first positioning was limiting growth. It joins other dating apps now throwing everything at the wall in a bid to stay relevant. Not even 24 hours after dating app Bumble announced it was getting rid of its trademark feature that requires women to make the first move, Robin H.'s inbox was already attracting unwanted attention. "This guy responded to my prompt, and he wasn't a person I would have swiped on. I can't believe some of these men think we're a match," the 53-year-old social worker in Orlando, Florida, tells WIRED.