Why does k-means clustering algorithm use only Euclidean distance metric?

K-Means procedure - which is a vector quantization method often used as a clustering method - does not explicitly use pairwise distances b/w data points at all (in contrast to hierarchical and some other clusterings which allow for arbitrary proximity measure). It amounts to repeatedly assigning points to the closest centroid thereby using Euclidean distance from data points to a centroid. However, K-Means is implicitly based on pairwise Euclidean distances b/w data points, because the sum of squared deviations from centroid is equal to the sum of pairwise squared Euclidean distances divided by the number of points. The term "centroid" is itself from Euclidean geometry. It is multivariate mean in euclidean space. Euclidean space is about euclidean distances.