Polymarket's Next Bet? It Can Also Be a Media Company

The legal battle over whether prediction markets are a form of gambling has overshadowed something else entirely: They're already a new form of media. Every day, a newsletter from the prediction market Polymarket hits my inbox with a subject line that could easily come from any number of politics-focused newspapers or magazines. Recent entries include "Houthis Reveal New Precision Strike Capabilities," "BREAKING: Trump Unveils Green Energy Beam," and "World War I, 2.0?" These dispatches are roundups with breathless summaries of the day's top stories, linking out to corresponding Polymarket markets--yes, this thing will happen; no, it won't. As far as business news analysis goes, the newsletter is not exactly Bloomberg's, or even Emily Sundberg's --but it's recognizably a commercial editorial product, and one that plays an important role in the prediction market ecosystem.