OpenAI's new image generator aims to be practical enough for designers and advertisers

The new model makes progress on technical issues that have plagued AI image generators for years. While most have been great at creating fantastical images or realistic deepfakes, they've been terrible at something called binding, which refers to the ability to identify certain objects correctly and put them in their proper place (like a sign that says "hot dogs" properly placed above a food cart, not somewhere else in the image). It was only a few years ago that models started to succeed at things like "Put the red cube on top of the blue cube," a feature that is essential for any creative professional use of AI. Generators also struggle with text generation, typically creating distorted jumbles of letter shapes that look more like captchas than readable text. The model is able to generate 12 discrete graphics within a single image--like a cat emoji or a lightning bolt--and place them in proper order.