Meta Now Lets Anyone Use Your Instagram Photos in AI Images--Unless You Opt Out

As part of Meta's Muse Image model rollout, Instagram users with public accounts need to opt out to block AI generations of their content. Meta launched its inaugural AI image model from the Meta Superintelligence Labs on Tuesday, its effort to compete with the likes of OpenAI's GPT Images 2.0 and Google's Nano Banana 2 in the AI image generation race. The new model, called Muse Image, rolled out with deep integrations woven into the Instagram app. As part of this update, public Instagram profiles are now automatically opted into being fodder for generative AI remixes. All someone has to do is tag your account's profile in a prompt--if it's public--and they can use Meta AI to generate an image using your likeness.