Customer Data Analytics to Uberize Retail Landscape

Drones flying in the skies to deliver packages to customers, is how technology based on data and analytics is likely to impact retail industry and consumers both – in near future. New ways and means of understanding the customers are emerging and both, online and offline retailers are embracing this data first strategy. These retailers are trying their level best to match customers to products and services. Retail is increasingly becoming a data driven business and is going digital creating many more data capture opportunities. With every click, tap or touch, every swipe, search or share – consumers are creating information.