The Download: selling via AI, and Congress testing tech

Imagine you run a meal prep company that teaches people how to make simple and delicious food. When someone asks ChatGPT for a recommendation for meal prep companies, yours is described as complicated and confusing. Because the AI saw that in one of your ads there were chopped chives on the top of a bowl of food, and it determined that nobody is going to want to spend time chopping up chives. It may seem odd for companies or brands to be mindful of what an AI "thinks" in this way but it's already becoming relevant as consumers increasingly use AI to make purchase recommendations. The end results may be a supercharged version of search engine optimization (SEO) where making sure that you're positively perceived by a large language model might become one of the most important things a brand can do.