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One of the most popular ways artificial intelligence has found use on the internet is via its ability to intelligently target visitors based on their behavioral patterns and use the data thus collected to supply them with content recommendations. Rankbrain, the revolutionary new algorithm from Google, makes use of artificial intelligence to process unique search engine queries and supply users with customized results. AdWords, Google's advertisement counterpart, makes heavy use of artificial intelligence to target visitors on the web and supply them with tethered advertisements customized according to their behavioral patterns. Apart from these, several content developers such as Netflix and Amazon Cloud have adapted similar artificial intelligence technologies to target users and provide them with a selective assortment of relevant content based on their browsing history.