Apple refuses to call Apple Intelligence 'AI'

Engadget 

"How do you shorten Apple Intelligence?" That's the question I've asked several Apple employees at WWDC 2024, and their practiced responses have become comically absurd. "We just say Apple Intelligence," they tell me. "Yah, but do you say that every time? The AI acronym is right there!" I'd retort. The usual response is a stiff smile and clenched teeth, like a human programming error in real-time.