[Interactive] Data Preparation: How companies refine raw data into value

The increasing digitalization of business processes is making it necessary for companies to enable as many users as possible to gain insights from data (democratization of analytics). Many companies today view data preparation as the key to increasing their ability to efficiently use data in a distributed manner to optimize business processes, or to enabling new, innovative business models in the first place. In today's economy, achieving efficient and agile data preparation is of utmost importance. Increasingly volatile and saturated markets create a complex business environment where the ability to differentiate by leveraging the power of analytics is vital. Organizations struggle to keep up with the demand for data for analytics to gain insight into changing market conditions.