KineticaVoice: Casinos Bet The Future On Customer Experience And Up The Ante With Analytics

Ask your friends why they go to Vegas, and I'm sure you won't get the same answer twice. Casually surveying a few colleagues and friends yielded "the food and nightlife," "bachelor party weekend," "catching the Jerry Seinfeld show," "Calvin Harris is DJing," "CES conference," and…"rock climbing." What could these wide-ranging answers possibly have in common? Product development requires mid-term to long-term planning. It takes a long time to change a casino, experiment, and get a read on reception to those changes. Since the Great Recession, Las Vegas has come to Jesus.