Amazon launches Rufus, an AI-powered shopping assistant

Amazon launched a new generative AI shopping assistant, Rufus, on Thursday. The chatbot is trained on Amazon's product catalog, customer reviews, community Q&As and "information from across the web." It's only available to a limited set of Amazon customers for now but will expand in the coming weeks. The company views the assistant as customers' one-stop shop for all their shopping needs. Rufus can answer questions like, "What to consider when buying running shoes?" and display comparisons for things such as, "What are the differences between trail and road running shoes?"