Around a fifth of Steam Next Fest demos have a generative AI disclosure

We'll see how players react. Steam Next Fest has come around again, and this season, players may have some extra reason to look closely at the labels for whatever demos they test out. To do the math for you, that's 19.5 percent or just shy of a fifth of the games included in the showcase. The high prevalence is a bit surprising considering how many already released games have seen backlash from players when gen AI materials have been discovered. Many indie game leaders have also been particularly hawkish about when and how AI is used in development.