How to Transform your Google Spreadsheet Into an Opinion Mining Tool

This blog was originally featured on blog.aylien.com, a Text Analysis blog with tutorials, Data Visualisations and industry discussions. Our founder, Parsa Ghaffari, gave a talk recently on Natural Language Processing and Sentiment Analysis at the Science Gallery in Dublin. As part of the talk, he put together a nice little example of how you can transform your Google Spreadsheet into a powerful Text Analysis and Data Mining tool. In this case, he took a simple example of analyzing restaurant reviews from a popular review site but the same could be done for hotels, products, service offerings and so on. He wanted to show how easy it can be for data geeks and even the less technical marketers among us, to start analyzing text and gathering business insight from the reams of textual data online today.