Generative AI Is Coming for Sales Execs' Jobs--and They're Celebrating

Wining and dining, wooing clients with creative offers, and cashing big bonuses provide the glamor to sales work. Drafting answers to hundreds of dull questions posed by a prospective customer's request for proposals? Mercifully for workers, after months of speculation about ChatGPT-style AI taking over white-collar work, the corporate chore of responding to RFPs is one of the first that generative AI is disrupting. In April, communications software maker Twilio introduced RFP Genie, a generative AI tool that digests an RFP, scours thousands of internal files for relevant information, and uses OpenAI's GPT-4 to generate a suitable response. The company's sales staff simply copy and paste the text over into a formal document and make a few adjustments.