TikTok's gen AI avatars are based on real people and that only makes them more creepy

Back in April, The Information reported that TikTok was working on AI-generated avatars that advertisers could use to sell their products on the platform. Now, the company has made those plans public, announcing new AI-created "digital avatars" that it will begin offering to creators and brands on the app. According to TikTok, the AI personas are meant to make it easier for creators and businesses to create branded content that still has a "human feel" but without the time and resources that would go into making a typical highly produced and edited ad. TikTok is starting out with two kinds of avatars: stock avatars that are based on paid actors and custom avatars based on existing creators and brand spokespeople. These avatars will then star in TikTok videos promoting products and can be customized to speak different languages based on the intended audience.