Men's-Only Dating App Grindr Announces Launch of LGBTQ Online Magazine Platform 'Into'

Grindr is coming of age. Over the weekend, the app founded by Joel Simkhai celebrated its 8th birthday. Almost a decade and more than 10 million app users worldwide later, the company is eager to get rid of its "gay hookup app" image, and establish itself as a lifestyle brand instead. Following a much buzzed-about partnership with designer J.W. Anderson in 2016, plus a Paris fashion week party earlier this year, the company will launch its online magazine titled Into, today. The media platform required a full year of preparations and is headed by former Wonderland magazine Production Director, Oly Innes.