Sales skyrocketed after 'Rust' added female character models

According to a tweet from Newman, sales increased by 74 percent when the update was released and overall player count nearly doubled for a period, "which is the opposite of what many said would happen," he tweeted. Typically when updates roll out, like last year's that introduced randomly assigned skin color and faces, there'd be a slow but steady increase over months, rather than a sudden uptick. Newman tells Kotaku that outside of Steam sales, he's never witnessed these types of numbers before.