Financial Marketers Must Embrace AI to Remain Relevant

The transformation in banking includes the ability for financial marketers to embrace new technologies to maximize results. At the forefront of this transformation is the use of data and artificial intelligence (AI) to improve targeting, messaging and ROI. Subscribe to The Financial Brand via email for FREE!Financial marketers are drowning in data. In fact they are drowning in an overwhelming 2.5 quintilian bytes of data which is collected every day at the same time that consumers are being bombarded by an increasing array of messages from an ever expanding number of channels. Data has turned from being gold dust to being a marketer's nemesis.