From E-Commerce to Web 3.0: Let the Bots Do the Shopping

Back in 2007, even before the iPhone was launched, giving us a powerful computer in our pockets or handbags, I started outlining a vision for Web 3.0. Tim Berners-Lee, a father of the World Wide Web, talks about the "Semantic Web," a way that computers employ the meaning of words -- not just pattern matching -- along with logical rules to connect independent nuggets of data and so create more context for information. The formula that makes the most sense to me is this: Web 3.0 results from combining content, commerce, community and context, with personalization and vertical search. Or, to put it in a handy phrase: Web 3.0 (4C P VS). Web 1.0 was all about driving online commerce and trying to find "anything" in the tangled jungle of the Web.