Meta is working on 'AI personas' for Instagram, Messenger and WhatsApp

Meta is joining Google, Microsoft and other big names in throwing its weight behind ChatGPT-style AI. Mark Zuckerberg has revealed that his company plans to develop "AI personas" in the long term. You could see advanced chat features in Messenger and WhatsApp, or unique Instagram filters and ads. Video and "multi-modal" content could also benefit, Zuckerberg says. In the near future, you'll see an emphasis on tools for creation and expression.