Predictive modeling is useless! Here's why.

If you're a modeler, you might say, "who the heck is this guy telling me that my precious thing is useless?" Let me tell you a story. Once upon a time, I was preaching in front of senior management on how we could get more money. Using predictive model, it was proven that business could get cleaner leads, the right customer with higher likelihood to take our product. On paper, we could increase the revenue.