What is an 'AI prompt engineer' and does every company need one?

A "prompt engineer" might have skills that help get the best results out of generative AI As the capabilities of artificial intelligence keep on growing, some companies are hiring "AI prompt engineers" to help them get the best out of the emerging technology. Are these jobs set to become a ubiquitous presence in workplaces, or are they a passing fad? Generative AI creates text or images in response to prompts entered by the user.