Former Googler Launches 'Pandora For Fashion' Site

Nintendo Reports Second Quarter Losses But 3DS Sales Are Up Thanks To'Pokmon GO' We've all been there – scouring the internet for items of clothing to buy to suit any given occasion, only to feel more than overwhelmed by the volume of choice now available and increasingly frustrated by how hard it is to actually find something we like. Abigail Holtz is out there to try and solve that problem. Hailing from Google where she worked on a multitude of different shopping products, including Boutiques.com The vision is to create a'Pandora for fashion' – a site that uses recommendation technology (based on what Holtz calls a "fashion genome" and her "secret sauce") as well as human input, to suggest looks for shoppers informed by things like style, fit, body shape, even occasion appropriateness. It's got an intuitive UI/UX built around a simple like or dislike (heart or cross) functionality, and a straightforward breakdown of clothing categories based on trends as well as occasions.