A Primer for Artificial Intelligence and Machine Learning

According to many thought leaders, analysts and early adopters, Artificial Intelligence (AI) and Machine Learning (ML) technologies are rapidly making their way into every industry, geography, system and process. This means that B2B sales and marketers need a primer for artificial intelligence and machine learning to quickly catch up on how they can benefit. This primer on AI and ML will explain how. In general, artificial intelligence is the simulation of human intelligence processes by machines. These processes include learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction (continuous and tireless learning).