November Product Updates: Testing Our Way To 2017

November was all about testing for our article page group. We've been running A/B tests on a small percentage of the mobile audience; testing new commenting and site socialization features, variations on UX treatments and relevancy matching on ad units, as well as some improvements aimed at streamlining page flow and better surfacing of related content. We've also begun discovery on an overhaul of our registration and user account management experience, with an eye towards enhanced consumer identity management and a tighter platform alignment strategy. As we move towards the end of the year we'll be continuing and expanding our testing of new commenting and social engagement features, and planning a new and more scalable approach to prototyping and testing in 2017. This month was an exciting one for our new mobile products team.