[P] Machine Learning and Game theory for Marketing Attribution • r/MachineLearning

I've been spending some time lately trying to understand how machine learning is used in marketing attribution. After some research, I found that most of the content out there either focuses exclusively on the business side or discusses very simple models (like the first click model which is used in Google Analytics). I recently wrote a technical blogpost in which I present how Machine Learning and Game theory are used to attribute the purchases to the right marketing channels.