A Few Statistics Tips for Marketers

Statistics is a huge field and many disciplines such as biology, economics and psychology have made significant contributions to it. This link to journals published by the American Statistical Association and this link regarding the popular statistical software R demonstrate just how big a field it is. Statistics is not just point-and-click and its growing complexity makes simplifying it more difficult, not easier. Moreover, in his popular textbook Statistical Rethinking, Richard McElreath of the Max Planck Institute makes a very important observation: "...statisticians do not in general exactly agree on how to analyze anything but the simplest of problems. The fact that statistical inference uses mathematics does not imply that there is only one reasonable or useful way to conduct an analysis. Engineering uses math as well but there are many ways to build a bridge."