How to watch the LG press conference at CES 2026

The Korean electronics giant will showcase new TVs and plenty of AI-powered products when it kicks off press day in Las Vegas. For years, LG has opened CES press day with the first event of the morning -- and 2026 will be no exception. The Korea-based corporation is theming this year's presentation as Innovation in Tune with You, and -- if past shows are any indication -- it will highlight both the consumer electronics and large appliance sides of its mammoth global businesses. As with many tech-focused events nowadays, AI is expected to serve as the unifying thread of LG's CES 2026 presentation. That said, LG -- much like Apple -- has its own take on the acronym, referring to it as Affectionate Intelligence.