Prisma hopes to market its AI photo filtering tech

Prisma's machine learning photography app may not be as hot as it was in 2016, but that doesn't mean it's going away. If the developer has its way, you'll see its technology in many places before long. The company tells The Verge that it's shifting its focus from just its in-house app to marketing numerous computer vision tools based on its AI technology, ranging from object recognition to face mapping and detecting the foreground in an image. In theory, you'd see Prisma's clever processing find its way into your next phone or a favorite social photography app. The Prisma app is staying put, to be clear -- it has 5 million to 10 million monthly users, which is no mean feat for a small startup. It just won't be the sole focus.