The five Ps of AI strategy for marketers

Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers. But to unlock AI's huge potential you need an AI strategy. Here are five Ps to help you develop yours. If you're interested in marketing applications of AI, Econsultancy's Supercharged conference takes place in London on May 1, 2018 and is chocked full of case studies and advice on how to build out your data science capability. How can AI help your organisation?