How to improve your online KPIs – Part 1. Know your Demand

As a follow-up to my previous post "Using Machine Learning to predict Customer Behaviour", I wanted to address a similar topic but from an e-commerce perspective. How to you predict the behaviour of your visitors in your online store? Let's look at how Machine Learning can help you address each of the challenges posed by those four branches. In order to keep this post short, I've decided to split it in 4 parts where I'll cover each of the 4 segments. Let's start with product analytics.