IBM at the me Convention 2017: Internet of Things Blog

A mere 20 minutes from this year's IAA event in Frankfurt, a new convention is born – one that will run in parallel with the famous international motor show. This event is the me Convention: a festival-style feast of creativity, design and technology served up through panel sessions, keynotes, workshops and art installations, running from 15th-17th September. It certainly feels different from other conventions. The vibe is almost hip – probably unsurprising when you consider that it's the brainchild of Mercedes-Benz and Texas' South by Southwest (SXSW) festival, where folk from the interactive, film and music industries flock each spring to shake things up with like-minded colleagues. Besides the expected speeches and powwows with industry powerhouses, there are evening events taking place throughout Frankfurt's Bahnhofsviertel district, to continue the spirit of exploration and creativity into the night.