Embracer Group plans to use AI in game development

Embracer Group is making the move to using AI in game development following the mass layoff and game cancellations months ago. The parent company of THQ Nordic, Gearbox Entertainment and Crystal Dynamics - Eidos Montreal detailed in its annual report (via Game Developer) that it is adopting an AI policy to its game production model, despite the controversy around the use of AI in the games industry and beyond. It said that not using AI will lead to the company lagging behind other major game developers and publishers like EA, Sony, Square Enix and Ubisoft, claiming that the tech will help expedite the development process and give players an optimized gameplay experience. "AI has the capability to massively enhance game development by increasing resource efficiency, adding intelligent behaviors, personalization, and optimization to gameplay experiences," Embracer said in the report. "By leveraging AI, we create more engaging and immersive experiences that provide each player with a unique, dynamic and personalized experience." Along with listing the benefits of using AI in and outside of game development, Embracer said it understands that adopting the technology is not without risks.