Facial recognition startup captured data from 30,000 people at the Rose Bowl

A facial recognition company recorded data on tens of thousands of fans at this year's Rose Bowl game in Pasadena. Tech company VSBLTY set up four cameras around the stadium, specifically targeting areas where'Fan Fest' activities were taking place, and logged the identity of more than 30,000 fans that passed by. The company used an AI-driven product called Vector, which features a digital display with a domed camera placed beneath it that VSBLTY says embodies'the intersection of marketing and security.' Facial recognition company VSBLTY tested its new product called Vector at the 2020 Rose Bowl game in Pasadena, using video monitors placed in the'Fan Fest' area outside the stadium with cameras discretely placed underneath The displays can be programmed to show replays or commercials meant to attract the eye of passersby, something that also conveniently encourages people to give the camera a less obstructed view of their face.