Pinterest rolls out product recommendations for easier shopping

Over the last few years, Pinterest has become not just a place to pin your favorite clothing or home decor ideas, but also where you would go to shop. Buyable pins would let you purchase items directly from Pinterest, while recommendation tools like Shop the Look and Lens relied on machine learning and visual search to figure out what else you'd be interested in. Today, Pinterest is ready to up the ante with a brand new Product Pin system that'll make the site even more of a shopping destination than before. The most obvious difference is that Pinterest will now have a new shopping recommendations area in the Style and Home Decor categories. The recommendations are based on your personal tastes as well as the latest trends, and each of the pins are now called Product Pins.