Reducing The High Cost Of Returns In The Omnichannel

According to Forrester Research, the adoption of e-commerce solutions is accelerating, driven by the advantages offered by omnichannel strategies. So much, in fact, that Forrester is recommending business-to-business (B2B) and business-to-consumer (B2C) businesses embrace an omnichannel strategy -- one that offers several significant benefits to both retailers and wholesalers alike. In essence, omnichannel adoption can tear down silos and reduce operational overhead while bringing more opportunities to businesses looking to sell products and services. However, omnichannel solutions are still plagued by supply chain inefficiencies that can reduce value and hamper productivity. Take, for example, the returns management process, where defined methodologies for handling customer returns have become high-touch processes that can introduce delays, inefficiencies and mistakes -- all of which can impact the bottom line while also affecting the relationship with the customer.