Watch Nintendo's First-Ever Super Bowl Commercial

It's a video flush with Nintendophile Easter eggs, a 30 second argument for the company's imminent Nintendo Switch hybrid home/mobile game system -- due March 3 for $299 -- told in 2 or 3 second slices of tag-along familiarity. And it marks Nintendo's maiden foray into the coveted, hyper-scrutinized world of one of the most visible Western media events of the year. Yes, it's also effectively a promotional spot for The Legend of Zelda: Breath of the Wild, the company's sandbox take on its beloved action-adventure series about a young boy who does battle with nefarious forces. That alone speaks volumes about the company's demographic launch mindset. To say nothing of the casually tatted millennial player in the ad, a recurring, non-accidental theme in Nintendo's Switch marketing to this point.