Whoop MG Review: A Screenless Tracker With Cardiac Measurements

In a sea of nearly identical fitness trackers, Whoop stands apart. Since it started in 2012, the company has understood that the hardware was secondary to software. For a pricey monthly membership, you get access to a (theoretically) never-ending series of new features in the Whoop app, and the company throws in the small, screenless sensor for free. This was once a pretty good bargain, but for the past several years, Whoop hasn't done much. In 2023, the company released its OpenAI-powered personalized fitness service, Whoop Coach.