How Bodega typifies Silicon Valley's cultural ignorance

On Wednesday a story about two ex-Google employees receiving an obscene amount of money for a bad idea hit social media and was met with a level of outrage you could feel through the screen. If you're online in any way whatsoever, you likely know I'm talking about Bodega. The excellent article, Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete, hit several raw nerves with a wide range of people. This fury is so crystallized because "Bodega" -- an overfunded, probably doomed, glorified vending machine startup positioned as a bodega killer -- stands for everything Silicon Valley represents to us. Whereas in reality, the very concept of a bodega stands for the absolute opposite of Silicon Valley.