Taylor Swift deepfake used for Le Creuset giveaway scam

Taylor Swift is not giving out free Le Creuset products in social media advertisements -- though deepfakes of her voice would like you to believe otherwise. A series of posts have recently surfaced on TikTok and in Meta's Ad Library claiming to show Swift offering free Le Creuset cookware sets, the New York Times reports. The ads featured clips where Swift was near Le Creuset products and used a synthetic version of her voice. The scammers used AI to have the cloned voice address her fans, "Swifties," and produce other little remarks. These posts led interested parties to fake versions of sites like The Food Network with made-up articles and testimonials about Le Creuset.