Bigdata Analytics and Supply chain management

I am a newbie to Bigdata and would like to highlight some significant advantages if incorporated in a company's supply-chain management strategies, expecting the reader's views and suggestions. Because, in recent past I have developed a online supply-chain management systems in which sellers and customers are matched using an algorithm. It acted as a decision support system and I needed to dig deeper on the available data to get more insights over the data pattern (even for evaluating its correctness). We know that data is generated throughout the supply chain – So, for sure the manufacturers of consumer goods or services analyze key performance indicators to ensure the resources are delivering at its capacity. So, there is a need for efficient data storage/management and information retrieval techniques. Current technology can track and capture data effectively and efficiently, even in vast quantities.